WHAT IS REVERSE LOGISTICS?
In the most basic of terms, reverse logistics – also known as return shipping – refers to the final step in the supply chain cycle that moves goods from customers back to the seller.
For sellers of large goods, like furniture and outdoor equipment, shipping products to customers is hard enough, let alone figuring out the return process. While these items are often packaged to avoid damages and maximize transit space before leaving a manufacturer, the same care is not guaranteed when an item is sent back. Often, these large items, once assembled, won’t fit back in their original flat-pack box, or the packing materials are gone all together.
Because of the cost and logistics associated with returning large items, many sellers have adopted strict no return policies. Unfortunately, this can greatly deter would-be customers who expect to send back items that are damaged or simply not to their liking.
Ultimately, not having a solid return policy in place can cut into profits and create disgruntled customers stuck with big items to remove themselves. Keep reading to learn how to implement a reverse logistics strategy that works for your business needs.
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From the initial costs to logistical complications, it’s easy to see why many sellers have adopted a “no return” policy. But the truth is those without a reverse logistics strategy could be leaving money on the table.
Reverse logistics – also known as return shipping – can make or break a business. Does your business have a plan in place to retain customers, even through the returns process?
Regardless of current logistical woes, there are still plenty of steps a business can take to protect its brand reputation and prevent unnecessary revenue loss. Here we take a look at 5 common shipping mistakes that deter buyers.