uShip has a great site that made it very easy to provide all necessary details about my requirements and get many bids from transportation companies. The site lets you set up alerts, view/reject/accept bids, see reviews on transporters and communicate with them. While I had almost decided to go with Uhaul and hual the load myself, uShip helped me watch others transport it for the same price.
Some of the small transporters are hurting and hence it would be best for uShip to charge based on a %ge of the bid price or a smaller fees for small transporters or something similar. uShip's success lies in their success. uShip can also provide some reports to the shippers as to why they lost or won a bid so that they can increasingly understand the tuning parameters for increasing their business. uShip can also notify the transporters of transportation needs on thier route or near their vicinity so as to increase the chances of faster delivery, more revenue for transporters or decreasing their cost(economies of scale) and lower pricing for end customers.