Choice, trust, ease of use, and pricing are driving a new way of doing business, for both supply and demand sides in the world of the online marketplace today. Heather Hoover-Salomon, Executive VP of Operations at uShip, Tina Weyand, Chief Product Officer at HomeAway, and Ashley Boening, VP of Marketing at TicketCity were among online business leaders speaking on the \u201cPower to the People\u201d panel at SXSW in Austin, Texas, last week.<\/p>\n
It’s critical that a marketplace\u2019s value is conveyed to customers, says Hoover-Salomon. She also says the trust is huge. A company has to stand behind its product \u2014 the marketplace \u2014 to ensure that content is true and accurate in a venue that can be confusing, more so as the market grows and iterates over time.<\/p>\n
In the online sharing economy, the available immediate feedback loop is critical, too. \u00a0Steve Dorsey, VP of Innovation and Planning at Austin American-Statesman pointed out that, as a news outlet, they are in the business of trust, or they lose the business. The supply chain gets vetted via customer feedback – if renters of a home on HomeAway trash the rental, if carriers don\u2019t arrive on time. \u201cCustomer feedback is the cornerstone of trust in the uShip marketplace,\u201d says Hoover-Salomon.<\/p>\n
According to Hoover-Salomon, the marketplace must educate the customer along the way. Customers will make the trade off between five stars or three stars depending on what part of the process is more valuable to them. \u201cNegative feedback makes it real\u201d \u2014 it provides more value and makes the marketplace believable. It \u201chumanizes\u201d the experience.<\/p>\n
Features and functionalities empower customers and suppliers, says Hoover-Salomon. The online marketplace is a more customized and personalized experience compared to opening the phonebook and dialing randomly. You have the power to get a better deal and get what you want how you want it when you want it.<\/p>\n
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In the marketplace of the Sharing Economy, new and different online business models facilitate bringing consumers and sellers together in a powerful way. Choice, trust, ease of use, and pricing are driving a new way of doing business, for both supply and demand sides in the world of the online marketplace today. Heather Hoover-Salomon, Executive… Read More<\/a><\/p>\n","protected":false},"author":39,"featured_media":7034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"acf":{"blog_post_content":[{"acf_fc_layout":"blog_post_entry_footer","blog_post_entry_footer_cta":[{"blog_post_entry_footer_cta_url":"https:\/\/www.uship.com\/?r=5666457","blog_post_entry_footer_cta_text":"Ready to Ship Something?","blog_post_entry_footer_onclick":""}]}]},"_links":{"self":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/7028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/comments?post=7028"}],"version-history":[{"count":0,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/7028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media\/7034"}],"wp:attachment":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media?parent=7028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/categories?post=7028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/tags?post=7028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}