{"id":17937,"date":"2021-12-10T17:16:03","date_gmt":"2021-12-10T17:16:03","guid":{"rendered":"https:\/\/www.uship.com\/blog\/?p=17937"},"modified":"2025-09-03T14:52:48","modified_gmt":"2025-09-03T14:52:48","slug":"4-reasons-to-revamp-your-return-policy","status":"publish","type":"post","link":"https:\/\/ushipblogsubd.wpengine.com\/business-shipping\/4-reasons-to-revamp-your-return-policy\/","title":{"rendered":"4 Reasons to Revamp Your Return Policy Today"},"content":{"rendered":"<p>If you\u2019ve been an e-commerce seller for even a short period, you know that today\u2019s online shoppers are a tough crowd. Thanks to retail giants like Amazon and Wayfair, consumers have come to expect free shipping, competitive prices, and, last but not least, a hassle-free return policy.<\/p>\n<p>For businesses that specialize in selling large items, these customer expectations can introduce many challenges. From the initial costs to logistical complications, it\u2019s easy to see why many sellers have adopted a \u201cno return\u201d policy. But the truth is those without a reverse logistics strategy could be leaving lots of profit on the table.<\/p>\n<p>If you\u2019re still on the fence about returns, here are four good reasons to revamp your policy today. And when you\u2019re ready to ship, <a href=\"https:\/\/www.uship.com\/ship\/\" target=\"_blank\" rel=\"noopener noreferrer\">get free rates from uShip<\/a> to fast-track your returns process and grow your business.<\/p>\n<h3>1. ATTRACT MORE BUYERS<\/h3>\n<p>According to <a href=\"https:\/\/marketing.dynamicyield.com\/benchmarks\/cart-abandonment-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">a recent e-Commerce study<\/a>, the home and furniture industry has one of the highest cart abandonment rates, at a whopping 74%. That\u2019s because customers making large purchases, especially those who have to pay for shipping, have a lot to lose.<\/p>\n<p>Ultimately, a business with a \u201cno return\u201d policy could lead a customer to ask questions like,\u00a0<em> \u201cWhat if this item looks different in person?<\/em>\u00a0 Why doesn\u2019t this shop accept returns?\u00a0 Does this say something about the quality of their products?\u201d<\/p>\n<p>The purchase then becomes a risk for the customer, giving them plenty of reasons to look elsewhere for a similar product. Usually, this is somewhere with free shipping and no-hassle returns.<\/p>\n<h3>2. ENCOURAGE MORE PURCHASES<\/h3>\n<p>Obviously, businesses with lenient return policies tend to see more returns, but they also see an increase in purchases. In the same way free shipping entices buyers to <a href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\" rel=\"noopener noreferrer\">spend more<\/a>, a solid return policy can also break down customer apprehensions and encourage them to shop to their hearts\u2019 delight.<\/p>\n<p>And if the idea of handling more returns gives you pause, you can ultimately reduce this number altogether by allowing for <a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2016\/01\/22\/the-surprising-psychology-of-shoppers-and-return-policies\/\" target=\"_blank\" rel=\"noopener noreferrer\">longer return windows<\/a>.\u00a0 While it sounds counterintuitive, studies have shown that the more time a customer spends with an item, the more attached they become and the less likely they are to send it back.<\/p>\n<h3>3. ATTRACT REPEAT BUYERS<\/h3>\n<p>Here\u2019s another stat that\u2019s hard to ignore: <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2020\/06\/12\/how-your-return-policy-can-influence-new-sales-and-long-term-loyalty\/?sh=194a056a1c42\" target=\"_blank\" rel=\"noopener noreferrer\">95% of consumers<\/a> said they would buy from a business again if they had a good return experience. So not only can a clear return policy encourage purchases and more of them, but it can also bring customers back to your shop.<\/p>\n<p>The best part? These repeat customers are more likely to sing your praises in online reviews and social platforms, bringing in even more buyers and creating a community of <a href=\"https:\/\/streetfightmag.com\/2021\/09\/21\/brands-rethink-return-policies-to-build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand loyalists<\/a> who will take your business to the next level.<\/p>\n<h3>4. PROTECT YOUR BUSINESS<\/h3>\n<p>Ultimately, if you don\u2019t have a clearly visible return policy, you could find yourself dealing with added customer inquiries, more frustrated buyers, and fewer brand loyalists down the road.<\/p>\n<p>Not only could each of these circumstances cut into your bottom line and hurt your brand reputation, but they\u2019ll also cost you valuable time that you could spend building your business and doing what you love.<\/p>\n<p><em><strong>Looking for a fast, affordable way to process returns for your business? Price your shipment and create your free listing today.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been an e-commerce seller for even a short period, you know that today\u2019s online shoppers are a tough crowd. Thanks to retail giants like Amazon and Wayfair, consumers have come to expect free shipping, competitive prices, and, last but not least, a hassle-free return policy. For businesses that specialize in selling large items,&#8230;<a class=\"read-more\" href=\"https:\/\/ushipblogsubd.wpengine.com\/business-shipping\/4-reasons-to-revamp-your-return-policy\/\"> Read More<\/a><\/p>\n","protected":false},"author":50,"featured_media":18095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[292],"tags":[],"class_list":["post-17937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-shipping"],"acf":{"blog_post_content":[{"acf_fc_layout":"blog_post_entry_footer","blog_post_entry_footer_cta":[{"blog_post_entry_footer_cta_url":"https:\/\/www.uship.com\/furniture\/","blog_post_entry_footer_cta_text":"Start Shipping","blog_post_entry_footer_onclick":""}]}]},"_links":{"self":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/17937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/comments?post=17937"}],"version-history":[{"count":0,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/17937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media\/18095"}],"wp:attachment":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media?parent=17937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/categories?post=17937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/tags?post=17937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}