{"id":16453,"date":"2020-11-03T05:52:53","date_gmt":"2020-11-03T05:52:53","guid":{"rendered":"https:\/\/www.uship.com\/blog\/?p=16453"},"modified":"2025-09-03T15:04:50","modified_gmt":"2025-09-03T15:04:50","slug":"profile-mistakes-secret-ingredient","status":"publish","type":"post","link":"https:\/\/ushipblogsubd.wpengine.com\/tips\/profile-mistakes-secret-ingredient\/","title":{"rendered":"The Secret Ingredient Missing from Many uShip Carrier Profiles"},"content":{"rendered":"<p>uShip provides every carrier on its shipping platform with a <strong>free built-in marketing tool called a profile page\u00a0<\/strong>to help you build a uShip carrier profile.<\/p>\n<p>If you&#8217;re a uShip carrier, it\u2019s on this <a href=\"https:\/\/www.uship.com\/guides\/how-to-create-a-profile-on-uship\/\" target=\"_blank\" rel=\"noopener\">profile page<\/a> that you have the opportunity to post a brief writeup or biography in the About The Company section to:<\/p>\n<ul>\n<li>Make your company shine<\/li>\n<li>Build trust with potential customers<\/li>\n<li>Give them a reason to believe you\u2019re the best transporter for the job<\/li>\n<\/ul>\n<p><strong>Unfortunately, not all uShip carriers take advantage of <a href=\"https:\/\/www.uship.com\/blog\/tips\/3-profile-photo-rookie-mistakes-3-carriers-doing-it-right\/\" target=\"_blank\" rel=\"noopener\">or maximize<\/a> their profile page &#8211; a free sales and marketing tool.\u00a0<\/strong><\/p>\n<p><figure id=\"attachment_15596\" aria-describedby=\"caption-attachment-15596\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15596 size-large\" src=\"https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/06\/Watson-boat-1024x1024.png\" alt=\"dually pickup hauling boat often used on uship carrier profile\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/06\/Watson-boat-1024x1024.png 1024w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/06\/Watson-boat-300x300.png 300w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/06\/Watson-boat-150x150.png 150w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/06\/Watson-boat-768x768.png 768w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/06\/Watson-boat-192x192.png 192w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/06\/Watson-boat.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-15596\" class=\"wp-caption-text\">Thousands of transporters on uShip rely on their profile pages and business summaries to secure new customers and revenue.<\/figcaption><\/figure><\/p>\n<p>Here are <strong>three biography mistakes commonly made by transporters<\/strong> \u2013 and <strong>one secret ingredient<\/strong> that can set your company apart from the rest.<\/p>\n<h3><strong>Mistake 1: Punctuality and grammar\u00a0<\/strong><\/h3>\n<p>While this is a fairly simple one, its importance can\u2019t be underestimated. If a potential customer observes that you are careless with the grammar on your own company writeup, will you be equally as careless with their belongings?<\/p>\n<p>It takes just a few minutes to proofread or spellcheck your profile. There\u2019s no shortage of free grammar check tools online, including <a href=\"https:\/\/grammarly.com\" target=\"_blank\" rel=\"noopener\">Grammarly<\/a>, <a href=\"https:\/\/www.gingersoftware.com\/grammarcheck\" target=\"_blank\" rel=\"noopener\">Ginger<\/a>, and <a href=\"https:\/\/www.grammarcheck.net\/editor\/\" target=\"_blank\" rel=\"noopener\">Grammarcheck.net<\/a>. Just drop in your text and they\u2019ll let you know if something needs correcting.<\/p>\n<p>It\u2019s also recommended that you avoid writing your company summary in ALL CAPS. In some circles, this means you\u2019re yelling.<\/p>\n<p>When it comes to making a great first impression, this is a must.<\/p>\n<h3><strong>Mistake 2: The deal is in the details<\/strong><\/h3>\n<p>Our uShip carrier profile template includes sections for all of the important details for customers. While these fields should be filled out as thoroughly as possible, you can supplement those by adding more information to your written profile.<\/p>\n<p>Potential customers like to know how long you\u2019ve been in service, a little bit about your business, what equipment you operate, services you offer, your terms &amp; conditions, insurance coverage, and more. Including more details quickly can establish trust with potential shippers.<\/p>\n<p>Here\u2019s a strong example of establishing terms and conditions before booking.<\/p>\n<p><a href=\"https:\/\/www.uship.com\/service-provider\/144550363-easy-rider-wgat\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16459 size-large\" src=\"https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.56.27-PM-1024x314.png\" alt=\"uship carrier profile\" width=\"1024\" height=\"314\" srcset=\"https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.56.27-PM-1024x314.png 1024w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.56.27-PM-300x92.png 300w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.56.27-PM-768x236.png 768w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.56.27-PM-1536x472.png 1536w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.56.27-PM-2048x629.png 2048w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.56.27-PM-150x46.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3>Mistake 3: Photos don\u2019t match your experience<\/h3>\n<p>The photos you upload to your profile can be a great complement to your written company description. It\u2019s important that they support your story.<\/p>\n<p>If you talk about your Ford F-350 dually with an enclosed BigTex trailer, be sure to show those, not a box truck or sprinter van (unless you have those in your fleet). If you highlight your furniture experience, show blanket wrapped furniture, not motorcycles, in your trailer. You get the idea. Make your photos relevant.<\/p>\n<p>Want more tips on what photos to upload to your profile? Check out our post: <a href=\"https:\/\/www.uship.com\/blog\/tips\/3-profile-photo-rookie-mistakes-3-carriers-doing-it-right\/\" target=\"_blank\" rel=\"noopener\">3 Profile Photo Rookie Mistakes \u2013 and 3 Carriers Doing It Right<\/a>.<\/p>\n<h3>Secret Ingredient: Connect to your passion<\/h3>\n<p>So, your grammar is now perfect, your details are clear and concise, and your photos are relevant. What now? How do you further set yourself apart from other carriers with the same calibre of company description and experience?<\/p>\n<p><strong>Establish a connection to the items you ship.\u00a0<\/strong><\/p>\n<p>Some of the most convincing write-ups talk about how a transporter has a history with or a personal experience with a particular category of items.<\/p>\n<p>For example, <a href=\"https:\/\/www.uship.com\/service-provider\/771236639-willys\" target=\"_blank\" rel=\"noopener\">Willys<\/a>, a team of two brothers who ship motorcycles, have a long history with cycles as the owners of a dirt bike racing track for 20 years. Logically, they know a few things about motorcycles and therefore are equipped to handle the job.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16458\" src=\"https:\/\/www.uship.com\/blog\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.55.01-PM-1024x329.png\" alt=\"uShip carrier profile summary\" width=\"640\" height=\"206\" srcset=\"https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.55.01-PM-1024x329.png 1024w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.55.01-PM-300x97.png 300w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.55.01-PM-768x247.png 768w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.55.01-PM-1536x494.png 1536w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.55.01-PM-2048x659.png 2048w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-3.55.01-PM-150x48.png 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>One provider \u2013 <a href=\"https:\/\/www.uship.com\/service-provider\/762808636-a-tilt-and-load\" target=\"_blank\" rel=\"noopener\">A+ Tilt and Load<\/a> \u2013 who operates in the heavy equipment category, highlights some other customer names to build trust and credibility with shippers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16460 size-large\" src=\"https:\/\/www.uship.com\/blog\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-4.13.46-PM-1024x308.png\" alt=\"uShip carrier profile\" width=\"640\" height=\"193\" srcset=\"https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-4.13.46-PM-1024x308.png 1024w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-4.13.46-PM-300x90.png 300w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-4.13.46-PM-768x231.png 768w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-4.13.46-PM-1536x463.png 1536w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-4.13.46-PM-2048x617.png 2048w, https:\/\/ushipblogsubd.wpengine.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-10-28-at-4.13.46-PM-150x45.png 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>If you\u2019ve shipped a particular item for many, many years, let\u2019s say furniture, reference the various types you\u2019ve shipped \u2013 and how careful you are with those pieces \u2013 to create a connection with the customer and their item.<\/p>\n<p>To be clear, if you don\u2019t have this connection to what you haul, avoid fabricating one. But if you can convey a unique understanding or history of what you ship, it can work to your advantage.<\/p>\n<h3>Conclusion<\/h3>\n<p>The goal of a uShip carrier profile is to provide as much quality information as possible to draw customers to your business. The more details and photos you include, the more likely another member of uShip is to feel comfortable booking with you. Whenever possible, communicate your passion or connections to the items you ship to attract new customers.<\/p>\n<h2>TL;DR: Key Takeaways for uShip Carrier Profile Mistakes<\/h2>\n<ul>\n<li>Proofread Your Profile: Ensure your profile is free from grammatical errors to convey professionalism.<\/li>\n<li>Provide Comprehensive Information: Detail your experience, equipment, services, terms, and insurance to build trust.<\/li>\n<li>Use Relevant Photos: Upload images that accurately represent your equipment and the types of items you transport.<\/li>\n<li>Share Your Passion: Highlight any personal connections or extensive experience with the items you ship to differentiate yourself.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>uShip provides every carrier on its shipping platform with a free built-in marketing tool called a profile page\u00a0to help you build a uShip carrier profile. If you&#8217;re a uShip carrier, it\u2019s on this profile page that you have the opportunity to post a brief writeup or biography in the About The Company section to: Make&#8230;<a class=\"read-more\" href=\"https:\/\/ushipblogsubd.wpengine.com\/tips\/profile-mistakes-secret-ingredient\/\"> Read More<\/a><\/p>\n","protected":false},"author":19,"featured_media":16467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-16453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":{"blog_post_content":null},"_links":{"self":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/16453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/comments?post=16453"}],"version-history":[{"count":0,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/16453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media\/16467"}],"wp:attachment":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media?parent=16453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/categories?post=16453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/tags?post=16453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}