{"id":14952,"date":"2019-12-06T21:31:45","date_gmt":"2019-12-06T21:31:45","guid":{"rendered":"https:\/\/www.uship.com\/blog\/?p=14952"},"modified":"2025-09-03T15:07:16","modified_gmt":"2025-09-03T15:07:16","slug":"reverse-logistics-ins-outs-of-e-commerce-returns","status":"publish","type":"post","link":"https:\/\/ushipblogsubd.wpengine.com\/business-shipping\/reverse-logistics-ins-outs-of-e-commerce-returns\/","title":{"rendered":"Understanding the Ins and Outs of E-Commerce Returns"},"content":{"rendered":"<p><em><strong>Reverse logistics \u2013 also known as return shipping \u2013 can make or break a business. Does your business have a plan in place to retain customers, even through the returns process?\u00a0<\/strong><\/em><\/p>\n<p>Real talk \u2013 if you\u2019re an online retailer, there will be times when things go wrong, especially when a product leaves your store or warehouse and ventures out into the great unknown.<\/p>\n<p>The truth is, no matter how much care you put into packaging your items, things are bound to break, orders will go wrong, and some of your customers will simply not be happy with their purchase once it\u2019s delivered.<\/p>\n<p>Enter \u201creverse logistics\u201d (aka returns) \u2013 the thing that no retailer wants to think about, but every customer expects.<\/p>\n<p>According to the 2019 UPS Pulse of the Online Shopper report, a whopping 73 percent of consumers said that the returns process influenced whether or not they\u2019d continue shopping with a retailer.<\/p>\n<p>For many small and medium-sized businesses, shipping products to their customers is hard enough, let alone figuring out the reverse side of the process. But with <a href=\"https:\/\/connect.uship.com\/oversized-ecommerce-delivery-realities\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer shipping expectations<\/a> at an all-time high, having a solid plan in place for how you\u2019ll handle returns is critical.<\/p>\n<p>In our latest eBook with <a href=\"https:\/\/shipperhq.com\/home\" target=\"_blank\" rel=\"noopener noreferrer\">ShipperHQ<\/a>, <strong>The Ultimate Logistics Guide for Expanding Your Business Online<\/strong>, we uncover 4 tips for handling reverse logistics \u2013 from reducing damage claims to mitigating customer issues directly.<\/p>\n<p>In addition to learning about returns, this <a href=\"https:\/\/www.uship.com\/blog\/business-shipping\/ultimate-logistics-guide-expanding-business-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">free 20-page industry report<\/a> gives expert insight to help you tackle shipping and logistics for your business, including:<\/p>\n<p>\u2022\u00a0 Inbound \u2013 receiving raw materials and\/or sourcing imports<\/p>\n<p>\u2022\u00a0 Parcel \u2013 shipping smaller items to your customers<\/p>\n<p>\u2022\u00a0 Oversized \u2013 sending large items, such as furniture to your customers<\/p>\n<p>\u2022\u00a0 Cross-border \u2013 delivering products between countries<\/p>\n<p>Download the report now and get ready to master shipping and both traditional and reverse logistics for your online business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reverse logistics \u2013 also known as return shipping \u2013 can make or break a business. Does your business have a plan in place to retain customers, even through the returns process?\u00a0 Real talk \u2013 if you\u2019re an online retailer, there will be times when things go wrong, especially when a product leaves your store or&#8230;<a class=\"read-more\" href=\"https:\/\/ushipblogsubd.wpengine.com\/business-shipping\/reverse-logistics-ins-outs-of-e-commerce-returns\/\"> Read More<\/a><\/p>\n","protected":false},"author":50,"featured_media":14954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[292,3,2],"tags":[],"class_list":["post-14952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-shipping","category-tips","category-company-news"],"acf":{"blog_post_content":[{"acf_fc_layout":"blog_post_entry_footer","blog_post_entry_footer_cta":[{"blog_post_entry_footer_cta_url":"https:\/\/www.uship.com\/business\/in-home-delivery\/the-ultimate-logistics-guide\/","blog_post_entry_footer_cta_text":"Download the Report","blog_post_entry_footer_onclick":""}]}]},"_links":{"self":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/14952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/comments?post=14952"}],"version-history":[{"count":0,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/posts\/14952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media\/14954"}],"wp:attachment":[{"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/media?parent=14952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/categories?post=14952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ushipblogsubd.wpengine.com\/wp-json\/wp\/v2\/tags?post=14952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}