Today uShip announced that Parimala (Pari) Rao, a 27-year tech veteran, has joined the company as its Chief Technology Officer. She fills the CTO role previously held by Kris Lamb, who moved to CEO in June 2019.
Over the past several years, uShip’s online freight platform has expanded its support of business shippers, especially those in large and bulky e-commerce, giving them the ability to digitally book, manage and track their shipments. This has helped uShip add key partners and achieve recent record growth.
Under Rao’s technical guidance, shipping customers and transporters can expect uShip to further scale its product, services, and infrastructure to meet their increasingly sophisticated needs, especially high-volume business shippers and retailers.
“uShip has been a pioneer in freight digitization for 17 years and today sits on an amazing opportunity,” said Rao. “I’m thrilled to hold the technical keys that will take us to the next level and beyond as we help solve real-world shipping problems, especially for those in large and bulky e-commerce.”
Tale of Two Decades
Rao’s career journey in software innovation is largely a tale of two decades and two coasts: the first decade defined by technology on the west coast where she built complex high caliber software technology at companies such as IBM, Google, and Microsoft; the second decade on the east coast defined by the technology and innovation she directly applied at companies such as The New York Times and most recently Sparkfund, where she was their CTO.
See more about Pari’s career on her LinkedIn Profile
Today she is a thought leader in Big Data, the Internet of Things, data science, cloud platform, cybersecurity, development, scalable infrastructure, APIs, and more. In her past roles, she’s also led initiatives on Diversity, Equity, and Inclusion (DEI) and mentoring, while running grouplets for companies focused on Agile development and innovation.
She is the winner of the prestigious “Publisher Award” for driving innovation in technology at The New York Times, where she focused her energy on re-digitization of the entire platform for web and mobile while driving new product development.
“We couldn’t be more excited for her to drive forward the technical evolution of uShip’s digital freight platform as we continue to see shipping and logistics play such a key role for many companies,” said Lamb, who served as uShip’s CTO from December 2017 to June 2019.
Rao has a Master of Science in Software Engineering from the University of Liverpool, UK, where she topped the University and completed her dissertation in Artificial Intelligence.