As we were researching last week’s post on Truck Art, we stumbled upon the Rhino Awards for Truck Advertising. The Rhino awards celebrate the most creative trailer advertisements and are held every two years in Germany. All of the ads are submitted as mockups, and once the winners are selected, they get printed and displayed on actual trailers during the awards ceremony.
The goal of the awards is, at least partially, to help relieve boredom on Germany’s AutoBahn and capitalize on the tremendous potential for mobile advertising on trailers. Here are some of our favorite selections from last year’s awards, as well as some all-time favorites.
Before (Vorher) and After (Nachher) – Weight Watchers:
For A full list of the submissions for 2007/2008 click here.
